Even the simplest putt is fraught with breaks, slopes, and grain direction. That's more than enough stuff to look at, which is why NIKE designed the IC putter. By using optical engineering to tune the color, shape, and contrast of the entire club, the visual footprint of the shaft and the clubhead itself is reduced. This dramatically emphasizes the alignment aid, enhancing your ability to visualize the ball track at address. Now you can pull of a little visual trick of your own: making the ball disappear from sight.
